“Monsanto’s basic problem will fortunately always be driven by the unavoidable fact that the most enduring controversies go well beyond a simplistic focus on consumer food safety. Our critiques are formidable and play across an evolving set of perceptions covering the entire range of economic, environmental, cultural, and public health effects associated with all of the stacked-traits GMO product lines and their ancillaries. The challenges posed by a diverse and expanding public of scientists, farmers, seed savers, plant breeders, and consumers who question Monsanto’s credibility has now reached a critical mass that will not be easily suffocated by PR stunts and publicity pirouettes a la Protegendisque scientifica.”
Consumer Education Monsanto-Style - Devon Peña, May 2014
The World Food Prize winner outlines shift in strategy: focus on consumers not just growers.
The mistake we made is that we did not put enough effort toward consumer education.
—- Robert Fraley, Monsanto’s Chief Technology Officer
The tables are stacked against Monsanto and rightly so. The patenting and mutating of life is objected to by many!