The advertising claims it is healthy, the ingredients speak otherwise. Here are some of the facts coming from around the internet. Please click through the links and like the posts on the source blogs.
First, let me point out that this product contains NO juice. None. Now that we have that out of the way, let’s factor in that one bottle of Vitamin Water is 2.5 servings, therefore, nutrional information should be adjusted accordingly (unless you’re really only going to drink less than half of the bottle at at time). That makes one bottle of Vitamin Water contain 125 calories and 33 grams of sugar. (Remind me again why they try to call this a form of “water”?) That’s more calories and sugar than a 12 ounce serving of Coke (12 oz of coke equates 110 calories and 30 grams of sugar). Now, Coke contains high fructose corn syrup and is not fortified, but nutritionally, you’re still getting sugar and calories from both drinks.
Because vitamins are added to a beverage, does that make it healthy? Vitamins can’t undo the sugars and additives in a beverage, and you are much better off gaining these nutrients from your diet (or a multi vitamin if necessary). Of course adding vitamins to a drink doesn’t do any actual harm, but it confuses consumers into thinking that the beverage is a healthy choice.The Truth About Vitamin Water, Healthy Eating, Naturally
A correction on the sugar content for Coke. A 12 ounce can contains 39 grams of sugar. 12 ounces of Vitamin Water is going to be 20 grams of sugar.
But the thing that mad me maddest about the Vitamin Water was not that it’s bad for you (most bottled drinks are) but that its advertising is so dishonest and devious. The drink isn’t “vitamins + water,” it’s a few vitamins + processed sugar + distilled water. And if ballerinas ran around drinking this stuff as if it were water, they’d have trouble fitting into their tutus.
It seems like people are buying this stuff because of the idea: a wonderful tasting drink that makes me think I’m hydrating and fueling my body! And the label tells me I’m smart and uses a really cute sans-serif font! At least Coke sells its soda on the idea that it’s fun to drink, not on false premises.Vitamin Water: Just Plain Bad For You, Brood
Considered a “Toxic Drink”
The article at Living Traditionally Vitamin Water: Perhaps One of the Most Toxic “Health” Drinks of the Century, Living Traditionally brings a critical eye to what the sugars and vitamins are:
Crystalline fructose is produced by allowing the fructose to crystallize from a fructose-enriched corn syrup. So basically, it is made from corn syrup, and not only corn syrup, but “fructose enriched” corn syrup. Crystalline Fructose contains 99.5% minimum of fructose assay, which is a greater higher percentage of fructose than what makes up high fructose corn syrup. Crystalline fructose may be contaminated with arsenic, lead, chloride and heavy metals. This type of fructose leads to increased belly fat, insulin resistance, and metabolic syndrome. Large amount of fructose can create a fatty liver and cirrhosis as it can not be processed completely in the liver. The fructose interferes and alters the metabolic process in our cells, which causes oxidative damage.
Synthetic vitamins are useless in our bodies as they are often synthetic derivatives that aren’t readily broken down, absorbed and utilized by the body. Synthetic vitamins are super-processed. They are usually manufactured at high temperatures and contain artificial or toxic ingredients, such as dyes, preservatives, coal tars, sugars, starch, and other additives.
Organic Consumers warns people against these chemically produces vitamins as they can consist of petrochemical derivatives, nicotine and coal tars (by-products of coal). Additionally, some Vitamins such as A and E are not water soluble (that means that your body cannot flush out the excess). Thus, taking more than needed is very dangerous for your health. It leads to toxic built up and consequently to health problems. Synthetic Vitamins havebeen shown to leach nutrients like calcium and magnesium out of the bones.
Artificial food coloring is a serious problem both for children and adults. According to the Center for Science in the Public Interest, all of these contain potential cancer-causing chemicals and most of them can potentially cause severe allergic reactions.